Hi, my name is Lance Mohr and I am a real estate agent in the Tampa Bay area, and I want to give a couple of tips to home sellers.
Number one is to start off when you are hiring a real estate agent please do your due diligence. I talk to sellers all of the time and I would say at least 50-75% of them never use the real estate agent that they bought the home through because they were upset for one reason or another. And a lot of times sellers will hire a real estate agent and they don’t do any research or they listen to the agent with smoke and mirrors. So let me give you a couple of tips and a couple of things you need to just look at when hiring an agent.
How Do They Show the Home?
The first thing is see how they show the home. What do they do if someone calls them up and wants to make an appointment to see the home? I’m not talking the home buyers, I’m talking other real estate agents because I’ve got to tell you it is an epidemic in Tampa and I cannot speak for other areas.
I know I used to be in Dallas it was great. People take things very professionally out there; business sense. In Tampa they don’t. It is like the Wild West, it is unbelievable. Last week, I went to show a buyer seven homes. I could not get in appointments or have appointments on four of the seven. I was tracking agents down. I was calling them three times. I was texting them twice. I was emailing them twice. I was not hearing back from them; it is absolutely unbelievable and I felt sorry for the seller. The seller probably has no idea they are wondering why no one is looking at their home or it is getting a few showings it is because their agent or agents are not returning any phone calls. When you hire an agent do this, make sure and don’t let them give you the BS and blow smoke.
I don’t mean to be blunt but that is exactly what they do. “Oh, I like to talk to all the agents and I like to set all the appointments.” That’s absurd. Most agents who do that and don’t use an appointment setting service like CSS, I call them up and I say, “Hi, I’d like to look at your home.” They say, “Great, it is good to show.” They don’t get my name. They don’t get my phone number. They do no follow-up to see what real estate agents are saying about the home. It is absolutely unbelievable. So I would get them whoever it is whether they want to hire a company like CSS or eShowings they are very inexpensive for a real estate agent to hire and they are very professional.
So if I am a real estate agent and I want to call up and I want to show a home if I call an agent they could be tied up for a half hour, an hour, four hours, some of them unbelievable say I will return your call within 24 hours. Some of them never even return the phone calls.
I’ve had calls I’ve been waiting for the agents to call me back for a month or year. It is unbelievable. So make sure they do that. If I call up a company like CSS or eShowings, they answer the phone, they make the appointment, they call the home owner, it is good to go. If the home owner cannot show it they call the realtor back and ask them to reschedule but they are there at the fingertips. I mean you wouldn’t call a doctor and have a doctor wait and wait for the doctor to call you back.
Take Great, Detailed Pictures
The second thing is just pictures. It is unbelievable the pictures that real estate agents take and home owners like yourself you let them get away with this stuff. I cannot believe it. Everybody knows a picture is worth a thousand words and video is worth a million. I am looking at some of these homes. I am showing luxury buyers 4, 5, 6, and 700,000 homes and the pictures are horrible.
For Pete’s sake bring a professional photographer in. Pay 100 or a couple of hundreds of dollars and if they don’t have the confidence that they are going to sell your home then maybe you shouldn’t give them the listing. I don’t want to just sit here and blame real estate agents but as a home owner you are hiring these agents. Do some due diligence. If you want to make an educated decision get educated. Hire someone and by all means if they say no I like talking to the agents that is a cop out. They are too cheap to pay the money. One of two things they are either completely unprofessional or they don’t have the money to pay the company to set the appointments. Either way you shouldn't hire them.
So those are just a couple of tips. I hope this helps. I don’t mean to be blunt about it but home owners you really ought to pick up your “A” game in this market because these real estate agents out there I’ve got to tell you I don’t even want to get into it but most of them are useless. They are going to do whatever they are going to do. They are going to put the home on the market. They are going to go to bed every night and pray it sells and that is their whole marketing.
The last thing I will just say this as a side note, get a written marketing plan. If they don’t have a written marketing plan they are going to give you, they don’t have a marketing plan. And if they don’t have a marketing plan, don’t work with them. Best of luck to you and I hope these tips help.
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