Sell Home Fast in Tampa Bay
We will get your home sold - Call 813 317 4009
Getting your home sold fast in today's
ever changing market may or may not be tough - it will
depend on a number of factors. We are not in the same
market that we were in 1, 3 or 6 years ago. The real
estate market goes through cycles, and we need to adapt
to the changes. When Tampa real estate market was on
fire in 2003 – 2005 it didn't take much to get a home
sold. Many home owners sold their home "for sale by
owner" or hired a limited service realty firm. Tampa
real estate market has now shifted, and home owners
are realizing that they may not be able to get their
homes sold themselves. They also realize they will get
better results with a full service real estate company.
So what does it take to sell your
home fast? Tampa Bay real estate market is tougher than
ever, but you can secure a buyer if you follow these
steps:
- Set realistic price (fair market or below)
- Think from Buyer's perspective
- Hire an aggressive marketer
- Stage and condition the property
"We recommend Lance Mohr of Keller
Williams Realty as the most effective and honest
Realtor® (both of which are hard to find) in the
Tampa Bay area. My wife and I were making plans to move
to Virginia and were trying to sell our house through
a flat rate realty company. After six months later with
only two showings, we decided that we needed to find
a realtor that was aggressive in their approach to real
estate. After interviewing several different realtors
we decided emphatically to use Lance Mohr. We felt that
others did not have the right formula to get the job
done in this very difficult buyers market.
One thing that really impressed us about Lance Mohr
was his marketing plan. We found that most realtors
do not have the marketing budget that Lance has. Most
realtors rely only on MLS, and open houses to sell a
home, both of which are very ineffective. We feel
the reason our home sold in only three weeks (despite
of it being a "buyers market") was completely due to
Lance's marketing plan combined with his professionalism
and accessibility.
We recommend Lance Mohr enthusiastically to any home
seller/buyer.
Sincerely,
Dean and Rebekah Fragasso" (Tampa Palms)
Realistic price
Statistically, the #1 reason a home
does not sell is because asking price is too high. Price
is always a common denominator when selling a home.
Whether it's in good or poor condition, or whether you
hire a great or not-so-great Realtor, it all comes down
to price. When deciding on asking price, you will need
to answer a few questions: 1. How soon do I need to
get it sold? 2. How well does it show? 3. How good is
my (or my agent's) marketing plan? (If you're selling
it yourself you will need to have a very aggressive
plan of action and a good amount of time and money to
advertise the home.) You will not only need to look
at what comparable homes have sold for, but also
to pay close attention to pending sales, withdrawn
and expired listings. Pricing of actively available
homes for sale is important because this is your
direct competition. But keep in mind that there is a
good chance that other active homes may be overpriced.
In order to come up with correct price, you and your
agent will need to analyze not only active, but sold,
expired and withdrawn listings as well. Too many
times home owners don't do enough due diligence when
determining the asking price of their home. When I do
a comparative market analysis for a client, I take up
to 4 hours comparing homes and driving around and looking
at the comparable homes (including pending and sold).
I take this step very seriously!
Warning: some agents will try to
tell you whatever you want to hear. 1. When asked what
the asking price should be, they will name a high, attractive
price just to get your listing. Overpricing WILL prevent
your home from selling in this sluggish market. 2. They
will quote a very attractive (low) listing commission.
What they fail to tell many times is that they are doing
NO marketing of your home and discouraging other Realtors
to show your property because they're reducing the selling
commission.
Thinking from Buyer's perspective
This is easier said than done. When
selling a home you can not be emotional about
the sale, but you have to be rational about it.
You need to stop thinking like a seller and start thinking
like a buyer would think. Buyers don't care how much
YOU think your home is worth, what YOU owe on the mortgage,
how much YOU want or need to get from the sale… Buyers
will purchase the home that represents the best home,
in the best condition, for the best price. Period.
If your home is the second best it will not sell. Put
yourself in the buyers place – what would you do?
Remember: BUYERS DETERMINE VALUE!!!
Hiring an aggressive marketer
Now more than ever you need expertise
of a professional real estate agent to sell your home
fast. Tampa Bay real estate market has changed dramatically
over the last 5 to 10 years yet many REALTORs failed
to fine tune their marketing methods. They are still
doing passive and hopeful selling. Their weak and ineffective
marketing plan consist of putting it in the MLS, sitting
open houses and having an office tour with other $5-a-hour-coffee-drinkers.
You never hear from them because they have nothing to
tell you. Needless to say, this will not get your home
sold in today's market.
If you want to get your home sold
you will need to hire a professional Realtor that
has a game plan. Someone who uses pro-active and
aggressive marketing. Someone who does:
- Have systems
- Advertise in newspapers
- Advertise in the magazines
- Advertise on internet
- Hire a showing company to set up showing appointments
- Employ call capture
- Employ call tracking
- Put together a team of professionals
- Constantly monitor the market
- Keep you constantly updated
- Make ethics and hard work his priority
- Have experience
- Have knowledge
Staging and conditioning
Staging and condiotioning is the
most overlooked step of selling a home. Buyer will low-ball
or even will not consider you home if s/he feels that
the home has not be properly taken care of. Every buyer
wants to buy a "cream-puff" (unless s/he is an investor
buying with a large discount). You will need to condition
and stage your home to sell. If you have any questions
on how to do this please give me a call at 813-317-4009
or visit builders' model homes. Builders do much research
and hire professionals to stage model homes.
When I work with home sellers, I
give them a comprehensive 12 page booklet on how to
condition and stage property for sale. In many cases
I will also hire an interior decorator or a professional
home stager for consultation.
If you want to get your home
sold fast and for top dollar call Lance Mohr at 813-317-4009
and start packing.
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